The Big Interview: Tillit founder Felicia Hjertman on building a platform to change the industry

'The personal investor deserves more'

Elliot Gulliver-Needham
clock • 6 min read

As investment platform Tillit approaches the two-year anniversary of its public launch, founder and CEO Felicia Hjertman sits down with Investment Week to discuss why she began the project, her passion for change in the industry and what the future holds for the firm.

Hjertman pinpoints her decision to found Tillit while she was working as a manager of Baillie Gifford's Japanese Smaller Companies portfolio and had a strenuous experience attempting to make some individual investments with her own personal money via a platform. "I went on one of the big platforms and I found it quite hard to do," she says, finding herself overwhelmed by the availability of choice and unsatisfied with the lack of information. "In contrast from trying to pick my own investments, I could see the kind of access that institutional clients have in being able to meet with u...

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