abrdn's Bird: How asset managers can serve the next generation of investors

Time to adopt new ways of thinking

clock • 3 min read

Globally, the millennials are the largest-ever generation and I think about them with a great degree of optimism.

We really need this generation, which has a more enlightened view about the future of the planet and has the willingness to consider different ways of living, so that we can save the planet. We are not on the path to net zero yet, but there has been huge growth in impact investing, even last year during the pandemic. The opportunity is here and now, and it is huge.   It is time to adopt their way of thinking, to embrace the sharing economy, the circular economy, the 'Airbnb' sharing-rather-than-owning approach. In the 'old' world, we used to think we had to own the manufacturing...

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