FCA warns firms and finfluencers to 'keep social media ads lawful'

Guidance for financial services promotion

Isabel Baxter
clock • 3 min read

Guidance for memes, reels and gaming streams promoting financial services has been published by the Financial Conduct Authority.

To continue reading this article...

Join Investment Week today

  • Unlimited access to real-time news, analysis and opinion from the investment industry, including the Sustainable Hub covering fund news from the ESG space
  • Get ahead of regulatory and technological changes affecting fund management
  • Important and breaking news stories selected by the editors delivered straight to your inbox each day
  • Weekly members-only newsletter with exclusive opinion pieces from leading industry experts
  • Be the first to hear about our extensive events schedule and awards programmes

Join now

 

Already an Investment Week
member?

Login

Isabel Baxter
Author spotlight

Isabel Baxter

News editor at Professional Adviser

More on Regulation

FCA proposes equity market transparency reform package

FCA proposes equity market transparency reform package

Equity consolidated tape

Patrick Brusnahan
clock 31 July 2026 • 2 min read
Boring Money's Holly Mackay: Consumer Duty's next big challenge three years in

Boring Money's Holly Mackay: Consumer Duty's next big challenge three years in

From value to understanding

Holly Mackay
clock 31 July 2026 • 5 min read
FE fundinfo's Helen Slater: What Europe can learn from UK's Consumer Duty experience

FE fundinfo's Helen Slater: What Europe can learn from UK's Consumer Duty experience

EU's Retail Investment Strategy

Helen Slater
clock 30 July 2026 • 4 min read
Trustpilot