Survey: Greenwashing concerning but not a deterrent to impact investing

63% of UK respondents

clock • 2 min read
Sarah Bratton Hughes, senior vice president and head of ESG and sustainable investing for American Century Investments
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Sarah Bratton Hughes, senior vice president and head of ESG and sustainable investing for American Century Investments

Research has found that the appeal of impact investing is reaching new heights with growth in interest the greatest in the UK of the countries surveyed by American Century investments.

While over one in two of UK respondents have concerns about greenwashing, only 30% said this would influence their interest in impact investing.  The asset manager's study found that 63% of UK respondents found the concept of impact investing appealing in 2021, up from 48% the previous year and higher than the other three countries surveyed - the United States, Germany and Australia. Of the UK respondents, the appeal was highest among Millennials at 67%,  and men at 66%. These two groups were also the most likely to have already invested in impact investments or to plan to within t...

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