Crypto ads breach UK guidelines over 44 times for 'misleading advertising'

Study from Crypto Head

clock • 2 min read
Cryptocurrency advertisements by firms such as crypto.com, Coinbase, Luno or eToro have breached the UK’s Advertising Standards Association (ASA) guidelines over 86 times, a new study carried out by Crypto Head has revealed
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Cryptocurrency advertisements by firms such as crypto.com, Coinbase, Luno or eToro have breached the UK’s Advertising Standards Association (ASA) guidelines over 86 times, a new study carried out by Crypto Head has revealed

Cryptocurrency advertisements by firms such as Crypto.com, Coinbase, Luno and eToro have breached the UK’s Advertising Standards Association (ASA) guidelines over 86 times, a new study carried out by Crypto Head has revealed.

The study analysed data from the ASA and found that the most common types of advertising breaches were misleading advertising, financial products, qualification and social responsibility, with 44, 29, 16 and 15 code breaches respectively.  The cryptocurrency exchange app Crypto.com was found to have breached the most advertising guidelines, with a total of 13 code breaches. Six of the breach types were due to ‘misleading advertising' and three ‘financial products' violations.  One issue for regulators was Crypto.com's statement "buy bitcoin with credit card instantly", which failed to...

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