M&G partners with Moneyfarm in D2C launch

Multi-asset model portfolios

Jenna Brown
clock • 2 min read
David Montgomery: "With the launch of a direct, mobile-based investment platform, complementing our growing independent, proprietary and hybrid adviser businesses, our customers will be able to access the channel, advice and investment proposition that most suits their financial situation and needs."
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David Montgomery: "With the launch of a direct, mobile-based investment platform, complementing our growing independent, proprietary and hybrid adviser businesses, our customers will be able to access the channel, advice and investment proposition that most suits their financial situation and needs."

M&G is partnering with digital investment firm Moneyfarm to launch its own direct investment service.

It said M&G Wealth, the company's UK wealth management arm, would use Moneyfarm's existing technology and digital capabilities to underpin its own branded proposition. M&G said it was moving into direct...

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