Guinness AM rebrands to Guinness Global Investors

New identity, website and logo

Elliot Gulliver-Needham
clock • 1 min read
Edward Guinness, CEO of Guinness Global Investors
Image:

Edward Guinness, CEO of Guinness Global Investors

Guinness Asset Management has launched a new brand identity, website and logo, with its equity fund management activity now operating as ‘Guinness Global Investors’.

The company said that due to its international investor base and global funds, it felt the name change was appropriate to "represent the company's activities and investor focus more accurately". Edward Guinness, CEO of Guinness Global Investors, commented: "Guinness has developed into a large, global business over the years and yet has kept true to its core belief in quality, high conviction, active fund management.  "Guinness is a British business that brings longstanding global investment expertise to global investors and we want that to be reflected in everything we do." JO Hamb...

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