Baillie Gifford jumps to fourth place in Boring Money's ranking list

BMO also enters top 10 for Q1 2021

Pedro Gonçalves
clock • 1 min read
Boring Money CEO Holly Mackay
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Boring Money CEO Holly Mackay

Baillie Gifford jumped from 15th to fourth in the latest Boring Money customer value ratings, making the Edinburgh-based asset manager the biggest climber on the list.

The value ratings, used by retail fund managers to inform their assessment of value reports, reveal the investment management firms most highly rated by their own customers. Baillie Gifford and BMO Global Asset Management are the biggest climbers in the latest quarterly rankings, with BMO also rising from 16th to eighth.  Boring Money: Fundsmith and Baillie Gifford enter investor value top ten Boring Money CEO Holly Mackay said: "Some brands are almost exclusively being judged on performance and their value rankings tend to be more volatile. For example, Lindsell Train has fallen f...

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