Natixis Investment Managers' affiliate, Thematics AM, is launching a new thematic fund investing in the so-called subscription economy.
The new Thematics Subscription Economy fund, managed by Nolan Hoffmeyer, one of Thematics AM's founders, is the fourth thematic vehicle to be offered by the business. The firm also runs water, safety and artificial intelligence & robotics funds.
The new vehicle will invest in what the firm considers to be the future of consumption across the world: the shift towards companies and industries using subscriptions to monetize their products and services.
Thematics AM's investment philosophy relies on four pillars: identifying secular growth opportunities; being focused in terms of defining investment themes and universes; being unconstrained in terms of sector, geography or size; and bringing a responsible investment approach.
Its funds focus on long-term investment themes driven by four primary global forces: demographic changes, globalization, innovation and scarcity.
Hoffmeyer said: "Shifting consumer preferences, technological innovation and increasing sustainability concerns underpin the growth of the subscription economy.
"While some industries were born as subscription services, such as telecommunication operators and media companies, many other industries are now offering subscriptions including video and music streaming, fitness, video games, mobile apps, retail, etc.
"In addition, subscriptions represent a more convenient and sustainable way to consume, while vendors benefit from highly recurring revenue with positive economics.
"We believe Subscription Economy is an attractive theme which will continue to grow globally, as companies adopting this business model attract more and more customers, who value the 'usership' and the experience, rather than the 'ownership'. A real trend shaping the future of consumption."
CEO Mohammed Amor added: "When we launched Thematics Asset Management almost a year ago, our ambition was to provide investors with access to highly active and distinctive thematic strategies, while being innovative and responsible in our investment approach."
"We are very pleased with the investor interest received so far, and as we grow the business, we will continue to focus on innovation, capturing investment opportunities and seeking to deliver sustainable returns for our investors."