The team behind some of Europe's first thematic ETFs today (6 February) brings Rize ETF to the market, a European thematic ETF issuer with the aim of appealing to a "new generation" of investors.
The firm was founded in 2019 and will focus on offering investors exposure to emerging megatrends, in response to a "new generation" of investors which have a less siloed approach to investing.
Rahul Bhushan, Stuart Forbes, Anthony Martin and Jason Kennard bring 30 years of experience, having worked together Legal & General Investment Management, where they built and managed the ETF platform, which the firm acquired from ETF Securities.
They launched robotics and cybersecurity ETFs in Europe, in 2014 and 2015 respectively, each of which has attracted over £1bn in assets.
Alongside its founders, the company has made further hires, including David Barfoot, head of UK, Ireland and the Channel Islands, who brings over 20 years' experience from Smith & Williamson Investment Funds and J.P. Morgan Asset Management.
Emanuela Salvadè also joined from Macquarie to look after Italian-speaking clients, while Phillipe Sommer moved from Pinebridge to care for German-speaking clients.
Bhushan said: "There is a growing belief among younger investors that the traditional asset management sector is out of touch and behind the curve.
"We want to democratise access to emerging and disruptive themes, giving modern-day investors early exposure to the global developments that are most relatable and meaningful for them."