Stock Spotlight: Toyota EV pivot may not be enough to catch Tesla

Move away from traditional car models

Eve Maddock-Jones
clock • 3 min read

Japanese car giant Toyota Motor Corporation has made a definitive shift towards the electric vehicle space in a bid to compete with Tesla, but not all investors are convinced there is enough time for it to catch the EV giant.

As one of the world's largest automakers, Toyota claims around 51% of the market share in Japan and 15% in the US. The company has traditionally focused on petrol-fuelled vehicle production, but when lead operating officer Koji Sato took over as CEO from his long-term mentor, Akio Toyoda, he brought in sweeping changes to help focus the business on EV and battery manufacturing. Stock Spotlight: General Motors struggles to shift gears as strike concludes Carl Vine, co-head of Asia Pacific equity team at M&G Investments, said not everyone had realised the significance of the first no...

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