Europe is at the centre of a green boom - the remarkable rise of legal cannabis. The region is now set to become the world's largest legal cannabis market in ten years - representing an investment opportunity for European investors.
Estimated to be worth €116bn(1), the market is driven by demand dynamics across multiple sectors from medicinal applications to materials, and supported by rapidly diminishing regulatory barriers. At the forefront of the cannabis revolution has been Canada - which became the first G7 country to grant cannabis full legal status. This sent out a global signal of a sea-change in governmental attitudes to the myriad applications of cannabis. Now Europe is catching up, currently representing 40% of all legal cannabis markets in the world. Indeed, European governments and their legislative...
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