Graham Bentley: So how do you name your model portfolios?

Behaviours, animals or something else?

clock
Graham Bentley of gbi2
Image:

Graham Bentley of gbi2

It would be helpful to advisers and their clients if funds and model portfolios had some sort of common risk-grading system. But as gbi2 managing director Graham Bentley points out, we are currently a long way from that being the case.

What do you call your model portfolios? Do you use subjective human behaviours such as 'cautious', 'balanced', 'aggressive'… 'psychopathic'? Or do you prefer a zoomorphic approach, perhaps using degrees...

To continue reading this article...

Join Investment week

  • Unlimited access to real-time news, analysis and opinion from the investment industry, including the Sustainable Hub covering fund news from the ESG space

  • Get ahead of regulatory and technological changes affecting fund management

  • Important and breaking news stories selected by the editors delivered straight to your inbox each day

  • Weekly members-only newsletter with exclusive opinion pieces from leading industry experts

  • Be the first to hear about our extensive events schedule and awards programmes

Join now

 

Already an Investment Week
member?

Login

More on Multi-asset

Thomas Coughlin of Kinesis Money

Fool me twice: The lessons we are yet to learn in the 100 years since Weimar hyperinflation

Need to recognise inherent flaws in current system

Thomas Coughlin
clock 22 October 2021 • 3 min read
The bank has pushed back against claims it may offload its asset management arm

State Street disavows claims of asset management sale - reports

Sparked by Invesco rumours

James Baxter-Derrington
clock 22 October 2021 • 1 min read
St James's Place CEO Andrew Croft

St James's Place AUM up 25% year-on-year

Improving consumer confidence fuelled net inflows

Jenny Turton
clock 21 October 2021 • 1 min read