Winning over millennials
Winning over millennials
Julia Rampen
The typical UK investor may be greying and middle-aged, but if asset management firms wish to survive, they must woo the next generation.
This is not just about tweeting. In fact, according to a BNY Mellon/Saïd Business School study, firms need to rethink social media altogether. It is a common assumption that social media will become...
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