Celebrity juice

We do not really have celebrities in this industry, unlike other major sectors. Vacuum cleaners have James Dyson, cheap airlines have Stelios, and for everything else there is Richard Branson.

We have Neil Woodford and Anthony Bolton,  but they are not quite as flamboyant as the characters mentioned previously, which is good news because we want safe hands looking after our money. On the advice side we have Peter Hargreaves, and he is a gruff Northerner, who would look out of place in the pages of Hello! If you think back to the 1980s and 1990s we had the obsequious Roger Levett and the hard-sell Trevor Deaves. They were celebrities in the sense they were always getting themselves in the newspapers as a way of building the profile of their business. And what were those b...