Exeter strategy

The chairman shiftily explains his zero-bonus pool staff strategy vis-à-vis the bonus pool of SmallBlue Holdings

"The anticipation is almost too much," whispered the chairman of the insignificantly sized investment company SmallBlue Planet as we sat in the Yettanutha Suite of the Park Lane Generic waiting for the new identity of the MitonOptimal/Iimia combo to be revealed to a hushed audience. "What do you think they'll call it?" "As long as it begins with a capital letter, I don't care," I whispered back. "I hate it when companies abuse the English language for the sake of a logo. Over the years, the thought of typing Iimia with a small 'i' has caused me as much irritation as typing 'Aegon' or 'Axa...