The benefits of marketing

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If sorry is clearly the hardest word for politicians - try Messrs Browne and Brown - then marketing ...

If sorry is clearly the hardest word for politicians - try Messrs Browne and Brown - then marketing and innovation must be the hardest in financial services. Now we've got the news that Hargreaves Lansdown is going to be worth between £650m and £700m when it floats next month, we should add the word congratulations to that list. So I'd like to congratulate the company because there are few public successes in the independent advice sector and we should all recognise it, because it is a success for the industry as whole and not just HL. What is its success built on? Many things, not least...

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