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In any survey of who consumers turn to for financial advice and who they trust the most friends and ...

In any survey of who consumers turn to for financial advice and who they trust the most friends and family and journalists usually come top of the tree. Why do people trust friends and family and journalists so much? Friends and family is obvious, I'd say. The theory is that your friends and family are surely not going to rip you off, are they? It is a simple bit of advice you get from your parents: 'Never buy a second hand car,' from a friend or family because that ancient rule - Sod's Law - says it will go wrong. It can often be the same with financial advice. I suggested about si...

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