Rather than the usual silly season, these last few weeks seem to have become be the season of the re...
Rather than the usual silly season, these last few weeks seem to have become be the season of the rebrand, with Ignis - aka Resolution (aka the group formerly known as Britannic) and DDQ, (or should that be Q now?) coming out with their long-awaited new identities. And let us not forget the most recent visual overhaul of Chelsea Financial Services, which has just celebrated its 25th anniversary of discount broking with a more modern look. But will potential investors in Resolution not just be oblivious, with advisers tending to caveat rebrands with more familiar versions anyway when sit...
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