Welcome to the new look and new size Investment Week. Overall, the aim of this lengthy redesign pro...
Welcome to the new look and new size Investment Week.
Overall, the aim of this lengthy redesign process has been to make the publication more readable and accessible, without sacrificing the technical strength or scope of the coverage. The smaller-sized version also uses bolder typefaces and a more confident colour palette.
The results of this are now in your hands and any feedback would be much appreciated.
We have also overhauled the publication's website, with an increased number of stories, enhanced search functions and various training tools available.
The financial journalism industry has become vastly more competitive in recent years so we felt now was the right time to move the publication forward once again.
This size change is about much more than just differentiating Investment Week from its peers, although that is obviously a useful end result in a world of A3 trade publications.
In terms of content, we have used this opportunity to reinforce the original concept of the title, which is to be a specialist educational and aspirational title for advisers across the scale.
As you will all hopefully see from reading the paper, we have updated and improved some of our longer pieces (which are particularly key to our discretionary readers) to give them more value, adding more interview pieces with the industry's key managers.
We have also one further long piece in the form of a group report, which will cover the history, corporate ethos, and future strategic direction of companies by interviewing MDs and sales directors.
This is designed to show the personality of the industry and get under the skin of the key people responsible for shaping its future development.
Other additions include three columns on more specialist areas, with expert panels giving their thoughts on key issues in the worlds of investment trusts, pensions and economics.
Reader research highlighted our coverage of these areas as one of Investment Week's unique attributes.
Finally, we have also boosted our stats coverage to incorporate investment trusts as well as open-ended vehicles to make our section as comprehensive as possible.
Our Consistent 50 has also been greatly simplified to offer a much more basic measure of consistency and how this translates into performance.
In general, the publication will work in tandem with the website much more effectively from now on, with stories often being broken online and then covered in much more depth in the following Monday's publication.
This will make Investment Week a more effective competitor with all our online and print rivals and make sure we meet the information needs of our readers as well as we possibly can.
We hope you enjoy the new Investment Week and www.investmentweek.co.uk and please email us with any thoughts on the changes.