Two things are needed to make a business: a good idea and the perseverance to see it through. Ford ...
Two things are needed to make a business: a good idea and the perseverance to see it through. Ford had a great idea when it resolved to shift away from the mass market and bought control of up-market British auto brands such as Jaguar, Land Rover and Aston Martin. Now, amid a growing crisis in the US auto industry, Ford has lost the will to stick with that strategy. Yet it was absolutely right in its analysis of how the auto market was changing and how it should respond. Now it just needs the determination to see it through to its logical conclusion. Instead of selling its trio of small ...
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