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The annual Isa season brings with it much debate about which groups have been the most successful in...

The annual Isa season brings with it much debate about which groups have been the most successful in terms of applications, when, in reality, the most important debate for the past few years has been which distribution channel has been the most important. As Investment Week's figures last week revealed, the rise of the supermarkets in the fund management game, particularly during the Isa season, is unstoppable. Supermarkets are here to stay, although the argument will continue to reign that after Fidelity's FundsNetwork, how many are going to be able to survive in the long term? What ar...