What are the most important factors for investors when selecting ETFs?

Brown Brothers Harriman survey

Historical performance and the expense ratio were highlighted as the most important factors when selecting ETFs in Europe and the US, according to a survey conducted by Brown Brothers Harriman in partnership with ETF.com.

The survey, which interviewed 300 institutional investors, financial advisers and fund managers across the US, Europe and Greater China, noted the emergence of historical performance as the most important factor "may come as a surprise" as in past surveys the emphasis has always been placed on cost. In last year's survey, historical performance was the third most important factor when selecting an ETF, with expense ratio topping the charts. Moody's: Passive fund European market share to hit 25% by 2025 Meanwhile, this year's results showed that the ETF issuer was the third most imp...