PGIM Investments' CEO: We're the trillion dollar asset manager no-one has heard of

Discussing the challenges of Europe

Stuart Parker, president and CEO of PGIM Investments, has said he will not be adopting a pan-European strategy when tackling the region due to differing regulations and the diverse nature of markets in the bloc.

Speaking to Investment Week, Parker said he would instead adopt a country-by-country approach, targeting the UK, the Nordics, Germany and Switzerland, in particular. In order to be successful throughout the Continent, the chief executive said it was extremely important to be sensitive to the range of cultures involved - one of the major differences to the US market. "We have a huge institutional pedigree but are relatively late to the mutual fund business," Parker said. "We are broad and deep in the US but the big question for us was where to go next and Europe is the obvious choic...