Ecclesiastical rebrands to EdenTree for SRI push

Alice Rigby

Ecclesiastical Investment Management has rebranded to EdenTree Investment Management in an effort to emphasise its socially responsible investment offering.

EdenTree will become the company's legal name and brand from 6 July. The company said the name has been chosen to emphasise its socially responsible focus. However, the firm's range of four socially responsible funds will remain known under the Amity brand. Its two non-screened investment funds will rebrand to the EdenTree name. Sue Round, the director of group investments at the newly rebranded firm, said: "This marks a major strategic milestone for the company and the rebrand represents our future growth ambitions. "We will continue to operate an active, value-based and long-term...

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