GAM to drop Swiss & Global brand

GAM is to drop its Swiss & Global name in order to give more prominence to the Julius Baer and its own fund ranges.

In its annual report for 2014, the firm said the name would be discontinued in the coming months. The fund group said: “In the coming months, we will discontinue to the use of the Swiss & Global Asset Management name. "Instead we will strengthen GAM as the group’s master brand and focus on positioning our two product brands- GAM and Julius Baer Funds.”   GAM said the decision was made as part of its transition to becoming an "integrated" group, which first began in 2013. The firm also said it is aiming to expand its product offering in the US and Asia, adding it is looking at fo...