How Google shares could benefit from surge in video advertising

Investors backing Google are set to profit from billions of dollars of video advertising revenue over the next few years, a Baillie Gifford American fund manager has predicted.

Ian Tabberer has used sales of Apple stock to purchase holdings in Google and the holiday reviews website TripAdvisor. He told delegates at the Investment Week Senate the Google-owned online video platform YouTube will challenge mainstream television for advertising revenue: “YouTube has the potential to become a $40bn business in a few years’ time. Before 2012, roughly 8% of the fund was in Apple shares. However, the team decided to reduce their position, with the last stocks sold in 2013. Although acknowledging Apple looks relatively cheap, Tabberer dismissed the prospect of buyi...