Hargreaves Lansdown eyes lower prices for online customers

Customers of D2C platform Hargreaves Lansdown are likely to get lower prices if they transact business online.

The platform - which now has almost £40bn of assets under administration following a recent surge in net new business - is yet to announce its post-RDR pricing structure, but chief executive Ian Gorham said there will likely be a difference in price depending on how clients interact with the platform. "It is fair to say we will look to differentiate between different clients and their needs," Gorham said. "Being online might be one thing we look at." Currently around 55% of Hargreaves' clients are online, with the remainder transacting by mail or telephone. Understandably, there is...