Risk and returns ' a balancing act

With most investors seeking above average returns without risking their original investment it is important for advisers to lead their clients to the most appropriate products

If you can make one heap of all your Winnings And risk it on one turn of pitch-&-toss And lose and start again at your beginnings And never breathe a word about your Loss Kipling, If While very few savers would be prepared to risk everything on one investment, there are probably plenty out there who would empathise with not wanting to breathe a word about their recent losses. Having said that, Kipling does help make a serious point about risk profiling; an advisor's responsibility to assess and agree each individual client's attitude to investment risk. This is not as easy...