All wrapped up

The consolidated Isa is the best-selling Isa on Inter-Alliance's fund supermarket. Charles Ansdell, corporate relations manager at Inter-Alliance, argues that consolidated Isas bring big benefits to client and intermediaries alike

Deep in tax year-end March, surrounded by inevitably witty placards proclaiming EnergISA and AdvISA (read TranquilISA), Inter-Alliance quietly joined with Cofunds to provide a consolidated Isa service. A mere two months later, this is outselling the next best fund provider by two-to-one. Why this remarkable success? The consolidated Isa has proved to be a highly marketable and desirable product. The implications for the industry of such a successful product are significant. It raises the question: what makes consolidated Isas so successful? The Isa wrapper enables investors to customis...