Simplicity and change work for Standard Life Investments

Keith Skeoch calls fund management a "simple business" about people, technology and change. If you can mix the three together properly, the result is strong and consistent investment performance

The CEO of Standard Life Investments can prove his formula works, having built a global institutional business from a standing start 11 years ago. He is now ready to go deeper into the retail market with a campaign to develop awareness of the SLI brand and capabilities. A veteran of 20 years on the sell side, Skeoch describes his model as “investment to the power of three: people, technology and change, the famous constant”. He quotes the economist John Maynard Keynes’ famous defence of it. Accused of inconsistency in his approach, Keynes retorted: “When the facts change, I change my min...