Amid calls for education for consumers in personal finance, can we consider the more obvious questio...
Amid calls for education for consumers in personal finance, can we consider the more obvious question of education for industry practitioners? To reach out to consumers more effectively, build propositions communicated compellingly and rebuild or build that elusive confidence, we need to look at the skills and attitudes of those within the industry. To suggest that consumers should move to us and that poor comprehension is the issue is to risk accusations of arrogance. Companies are correctly focusing on the quality of their people, but few are connecting the thought with the deed. Invest...
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