Why a new era has dawned in marketing

This week's Investment Week Articulate page considers how it is important to take a new approach to marketing as more consumers spend more time using the internet. If there's a subject you'd like to see explored on this page, please email: [email protected]

The impact of the internet on global society today is so revolutionary that simply describing it as a revolution is no longer enough. The internet has slowly crept up on us after all the initial hype, and transformed how people live, work, spend their leisure time and buy things. The rapid emergence of social communities and the uptake of broadband means we are now into territory where even the most web savvy marketing gurus are out of their depth. The point is that 90% of marketing professionals grew up in the era when TV, simple websites and magazines were dominant. But this is not very...