Raising awareness key to business protection

protection

the key to growth in The business protection market is understanding how the sector works and driving the message home to employers

Only 10% of firms have business protection in place according to the leading providers in the market. They cite lack of awareness among companies about what business protection offers, coupled with advisers' reticence to get involved in the sector, as key reasons the market is untapped. "There is great potential for growth," said Stephen Crosbie, product development manager at Scottish Equitable Protect. "The need is most certainly there; it is simply a matter of driving this home to employers. It is the lack of awareness of the sector that remains the current obstacle." In terms of g...