Most advisers believe multi-manager is a marketing ploy

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A survey of 100 IFAs commissioned by the Abbey for Intermediaries revealed that most thought multi-m...

A survey of 100 IFAs commissioned by the Abbey for Intermediaries revealed that most thought multi-manager structures were a marketing gimmick, and failed to recognise their use or potential. John Kelly, head of multi-manager investment at Abbey for Intermediaries, said he was disturbed to find that few IFAs had realised the demands that increased scrutiny and regulation posed to their business, and how multi-manager products could help them deal with that. He added: "We feel multi-manager funds are a key development that will change the industry, raise the threshold and hurdles for co...