Local partnerships will deliver eastern promise

emerging europe

As investors in the new EU member states become wealthier, the need for financial services will grow and they will put their trust in local brands that deliver the low-risk products they want

Now the 10 accession states joining the European Union have had their first taste of Europe-wide democracy, it seems a good time to consider some of the issues and opportunities surrounding the central and eastern European region from the perspective of the financial services industry. In fact a range of investment companies have been eying up the emerging economies of Europe and trying to determine how they can exploit the business development potential. The driver of course will be the consumer, the man or woman on the street in Poland or Slovakia, Czech Republic or Hungary. How will...