Nagarjun K Business development manager Talisma Dear Sir, Your leader column of 2 October conclu...
Nagarjun K Business development manager Talisma Dear Sir, Your leader column of 2 October concludes that 'online gimmicks do not happier investors make'. I would agree with you that there is a fundamental difference between buying your groceries from Tesco and planning long-term investments, but I fear you are missing the point with regards to how fund management companies should be using the internet to help enhance the customer experience and drive investment. The web is one of the first places many potential investors will go on seeing an advertisement for a new fund. It is precisel...
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