Shopping is better using a fund supermarket

platforms

With half of all Isa transactions now carried out through fund supermarkets, it is important advisers are able to identify platforms with the broadest range of services and most reasonable charges

After just three years, fund supermarkets now account for more than half of all intermediary Isa fund transactions. The business benefits are now proven and most observers expect IFA fund supermarket usage to increase rapidly, to become near-universal. But does the general acceptance of the advantages of supermarkets mean advisers" choice of individual platform is unimportant? Far from it. As supermarket platforms have evolved, so it has become increasingly important that intermediaries should assess the platform that is right for their business, across a range of criteria. Put simply, br...