Boutiques embrace innovation in face of Covid-19 pandemic

Are smaller firms more agile in uncertain times?

Mike Sheen
clock • 5 min read

Smaller investment firms have been forced to embrace digital investment and innovation in efforts to maintain their "boutique culture", while trying to weather the market chaos of the coronavirus pandemic.

The UK lockdown and other restrictions put in place across the world has forced 52% of European asset managers to implement client engagement and other digital communications technology faster than anticipated, according to research from WBR Insights. Will boutiques be forced to change tactics as M&A news dominates? However, the expense of doing so was a concern highlighted in WBR's research as being "an issue in particular among smaller firms", with larger competitors' scale a key factor in rising to the challenge presented by the crisis. CEO of Gresham House Asset Management Tony...

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