No rest for the wicked: Why corporate Japan is showing resilience in the middle of the pandemic

Preparation is key for corporates to weather volatlity

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Richard Aston of Coupland Cardiff
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Richard Aston of Coupland Cardiff

Throughout recent history, Japan has endured its fair share of financial crises and shown itself to be prone to natural disasters and, indeed, epidemics.

These circumstances have - unsurprisingly - ingrained a mindset of "always being prepared for the unexpected" into the country's corporate culture. Although Japanese government policy is unwinding the...

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