Social commerce in China: teleshopping redux
Michael Flitton of Cerno Pacific
The 90s are back. The wave of nostalgia has finally rolled into a new decade, dredging up ripped jeans, doc martens and bucket hats.
Arguably the most surprising reanimation, however, has been teleshopping. That most quintessential of daytime TV fillers has been resuscitated in the form of livestreaming. China is the epicentre of this...
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