The Investment Association has expanded its marketing strategy to reach more retail investors by throwing its weight behind Instagram.
The IA advertises it will share ‘free, accurate & impartial investment information' in its bio and currently has ten posts live, with 127 followers. A spokesperson for the IA told Investment Week that, after growing the firm's LinkedIn to over 20,000 connections, it was turning its attention to the social media platform in order to engage with the retail investor audience. FCA withdraws nearly 20,000 misleading financial ads in 2024 The account was originally launched back in 2022 but made its first post on 18 March this year. The spokesperson explained that the account was crea...
To continue reading this article...
Join Investment Week for free
Signup and gain exclusive members-only insights - all free of charge!
- Unlimited access to real-time news, analysis and opinion from the investment industry, including the Sustainable Hub covering fund news from the ESG space
- Get ahead of regulatory and technological changes affecting fund management
- Important and breaking news stories selected by the editors delivered straight to your inbox each day
- Weekly members-only newsletter with exclusive opinion pieces from leading industry experts
- Be the first to hear about our extensive events schedule and awards programmes
