The Financial Conduct Authority has taken out the prime advertising slot in cinema screenings of Dumb Movie, the dramatisation of the 2021 GameStop meme stock event.
The ad forms part of the FCA's ongoing InvestSmart campaign - which launched in 2021 and is set to run for five years - and is focused on raising newer investors' awareness of high-risk investments. The cinema ad references the chatroom and online forums which helped popularise the GameStop stock, featuring the line "it is easy to trust someone when you are caught in the hype", ending with the FCA's ‘Do not Get Played' campaign tagline. Europe's own retail stock frenzy? Now that's really dumb! This marks the first time the FCA had deployed this style of ad, which it said would "rai...
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