Gen Z investors set to drive ETF market growth

BlackRock survey

clock • 2 min read

ETFs are increasingly being used by people as a starting point when investing, while the investors in them are getting younger, according to new research.

Generation Z and Millennials have emerged as a driving force for growth in the European ETF market, while ETFs are largely owned by the 35-54 age group (63%). BlackRock, which commissioned a YouGov study into the topic, argued that this younger cohort of ETF investors could be as a result of them being more comfortable with self-directed decision making and the emergence of online investment platforms. Assets on European digital investment platforms have grown 20% annually since 2019 to almost $2trn, according to BlackRock data. ETFs have helped to fuel this growth, and are expected t...

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