M&G snaps up IFA Continuum in latest advice deal

Plymouth-based IFA

Jenna Brown
clock • 3 min read
Following the acquisition, M&G Wealth’s total number of advisers will be around 500
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Following the acquisition, M&G Wealth’s total number of advisers will be around 500

M&G is to acquire Continuum (Financial Services), the Plymouth-based IFA business, for an undisclosed sum.

The deal, subject to regulatory approval, will see M&G take an initial 49.9% stake this year with a scheduled agreement in place to acquire the remainder over the following two years. Continuum was launched in 2014 by founding partner Martin Brown. It has about 60 IFAs operating nationally through its brand. The business has assets under influence in excess of £1.5bn and some 12,000 clients. Continuum will become part of M&G Wealth but will retain its own brand and sit alongside M&G Wealth's existing businesses. M&G said it had strong links across the UK's accountancy profession an...

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