EdenTree partners with Olympic hopeful Alice Dearing in sustainability awareness push

Initiative aims to increase diversity in swimming

Pedro Gonçalves
clock • 2 min read

EdenTree Investment Management has entered a brand partnership with Team GB Olympic hopeful Alice Dearing to further its commitment to the environment, diversity and financial literacy within their shared communities.

Due to entrenched and complex barriers people of colour and ethnic minority communities are consistently excluded from aquatics, leaving their communities without necessary education in water safety. One in four children leaves primary school unable to swim, while 95% of black adults and 80% of black children do not swim, according to Sport England.  EdenTree's Patel: Industries must do more to encourage gender diversity Dearing, who is co-founder and brand ambassador for the Black Swimming Association (BSA) and on a path to becoming the first black female swimmer to represent Team...

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