During past political elections there have been times when sections of the great British electorate have said one thing publicly, while voting completely differently in the privacy of the polling booth, writes David Aird, managing director (UK client group) at Investec Asset Management.
Waxing lyrical about their social conscience and left-of-centre views over the dinner party table, while privately ticking the ballot paper next to the party with the lowest personal tax regime.
My guess is that sustainable investing has been suffering from just this sort of behaviour, publicly saying one thing and privately doing another.
Things are changing fast and in today's world just being philosophically aligned is not enough - a fact that I am acutely aware of having worked in a company for the past 18 years where ESG is considered a part of its DNA.
The asset management industry needs to help pave the way for a more sustainable future. Not doing so would be self-destructive and counter-productive to the duty it has towards clients.
There are some powerful forces at work pushing the investment industry to adopt, develop and deliver real solutions to help clients invest sustainably over the long term.
Thankfully, momentum around these issues is increasing dramatically, enhanced by greater focus from regulators and policymakers.
First is the very real danger of climate change and the growing collective will of the world to decarbonise and move quickly to sustainable renewable energy sources.
The second is the growing acknowledgement by asset managers that attractive financial returns and making a positive contribution are not mutually exclusive.
The third driver is the growing voice of the much-maligned youth, whose collective power was evidenced during the last general election.
Young people undoubtedly have the most to lose unless global capital markets start valuing and rewarding sustainability issues effectively.
They are intensely aware that mankind is testing the planet's ecological boundaries and their united voice is a constant reinforcement of the delicate balance that must be struck between economic growth, social inclusion and environmental sustainability.
Barclays' latest Investor Motivations For Impact report found 43% of respondents under the age of 40 had made an impact investment during 2017 compared to just 3% of those aged 60 or over.
Given that PwC predicts a $30trn transfer of wealth from baby boomers to the younger generations by 2046; those investment companies who can demonstrate the skills and expertise to provide desirable solutions for this capital have a great opportunity.
While insufficient progress has been made to tackle climate change since the 2015 Paris Accord, we are witnessing a shift in attitude both in the public and private sectors and some progress is being made.
On a global basis, solar- and wind- sourced power is now often cheaper than nuclear and coal, and by 2020, 100% of net new capacity of the world's power should be derived from renewable sources.