Think of the busy CEO working from an airport lounge on their mobile, or the coder typing away in their local cafe.
Both are simple examples of how the world of work has changed, thanks, in part, to the arrival of sophisticated connected technology.
Across the UK, from incubators and co-working spaces, to flexible homeworking arrangements, the traditional, desk-based nine-to-five is being upended.
The story is the same in the financial services sector. In fact, as JLL's global research study, Workplace - powered by Human Experience, reveals, 59% of employees in the financial services sector work from home at least once a month, while about half of all employees in this sector say that if given the chance, they would embrace a switch to some form of hot-desking or activity-based working.
It is easy to understand why business are making the shift: research from HSBC found that nine out of 10 employees claim that remote working is the number one motivator to boost productivity at work, while JLL's research found that 40% of employees feel they would work better from a range of workspaces.
Staff, when cut loose from their desks and given the flexibility to choose where and how they work, tend to be more engaged and productive. The lesson is clear: flexibility provides a fillip to a business's performance.
But flexibility and its benefits go further still. At its core, it is a question of culture and what kind of business you really want to be.
Flexible working arrangements have the potential to support a diverse and inclusive workforce: providing returning mothers or fathers, for example, with the ability and space to return to work, easily able to slot back into a flexible working environment with a range of working options in the office and beyond.
Put another way, a well-thought out real estate strategy should enable mobility.
What's more, with 34% of those aged under 35 working offsite at least once a month, compared to just 27% of those over 35, flexible spaces have the potential to attract a young and dynamic workforce too.
Culture sets the tone for a business and is crucial in attracting and retaining staff.
Creating a flexible culture empowers employees, shows that you trust them to step away from their desks and enables you to build an inclusive, diverse team.
HR teams and corporate policymakers should see flexibility as an essential accelerator for business, not an optional extra.
And when it comes to creating a flexible workspace, choice is king. Business should start by looking at the kinds of spaces they offer employees.
From community space in the office, coworking hubs and drop-in spaces through to incubators, satellite offices or flexible homeworking arrangements, giving employees greater choice over how they work gives them greater control over their working day and builds flexibility into an office's and company's DNA.
Of course, there are challenges, and not every role, particularly in the financial services sector, can be performed remotely.
But with careful planning around technology and security, and consideration of the compliance requirements, businesses are embracing flexibility.
Employees value choice, and by enabling flexibility in the workplace, it's possible to align a business' culture with the modern, diverse world of work.
Tom Carroll is head of EMEA corporate research at JLL