Little fair about TCF principles

Of course, British Airways sent me a promotion on the day it opened Terminal 5 at Heathrow. Hey, t...

Of course, British Airways sent me a promotion on the day it opened Terminal 5 at Heathrow. Hey, that's what marketing is all about. And of course I hit the delete button on this laptop because I've got some history with British Airways and its incompetence and arrogance. Then it struck me, as I revelled in the power of the delete button to wipe away the world's most annoying airline: what would happen if TCF applied to that industry? Probably just as well for BA and its boss Willie Walsh that this is unlikely as apologies, even loads of them, won't make customers think you are treati...