Aviva platform chief targets £10bn AUA by end-2015

Tim Orton, chief executive of Aviva's platform business, is aiming to double assets under administration (AUA) to £10bn by the end of 2015.

The platform has passed £5bn in AUA ahead of schedule, and Orton is now targeting a significantly raised figure - as well as profitability - by the end of next year. Over 5,000 advisers now use the platform and Orton said he is seeing more advisers use Aviva as their primary offering. "Our usability and price makes us more friendly to the adviser base. We are not at the ceiling for volumes of advisers that we could service." The platform has made most ground among those seeking a secondary platform, according to Schroders' annual adviser survey. The study found Aviva is now the ...